The Versa Note gives you more of what you love, so we chose Amazon—the go-to place for finding what you love—to launch it. We teamed up with Amazon for a landmark collaboration, making the Versa Note the first car ever sold through the platform.
The media buzz was immediate. For the delivery, we went big, using the largest boxes Amazon had ever made and turning it into an internet sensation. We left the box on the street, where Reddit user Listrophy’s photo of it went viral, appearing in newspapers across 50 countries.
To stir up curiosity, we omitted Nissan’s logo, fueling the "What’s in the box?" meme. The reveal video followed, and once again, we made headlines.
Check out the infographic of Nissan’s biggest viral hit and, yes, that Seinfeld moment happened too.
Company: TBWA\CHIAT\DAY
Role: Executive Creative Director