The Versa Note was designed to connect people to more of what they love. And Amazon was where people went to find the things they loved.

So why not sell a car there?

We partnered with Amazon and made the Versa Note the first car ever sold through the platform.

And since everything from Amazon comes in a box, we had to build the largest Amazon box ever.

Then we put it on a truck and sent it on the delivery trip of a lifetime.

We made sure a photo of it found its way onto Reddit. Soon, everyone was asking the same question: What’s in the box?

Within three days, the story had made news in more than 50 countries.

It became Nissan’s biggest viral hit. Even Seinfeld got involved.

Company: TBWA\Chiat\Day
Role: Executive Creative Director