In a market flooded with compact SUVs, Ford was launching its first-ever EcoSport and needed to stand out fast. So, we started with a simple question: “What’s something you’ve always wanted to try for the first time?”
Thousands responded, and we made their first-ever experiences a reality with the First-Ever EcoSport. Before the vehicle even hit the streets, we turned dreams into reality, connecting with people’s hearts and minds.
Company: GTB/WPP
Role: Global Chief Creative Officer