THE BEST WORKCOMES FROM CARING THE MOST
About the idea. The people making it. The people it is for. And what the work must do.
I believe caring makes the work.
Care about the idea, and you won’t settle for the obvious.
Care about the people, and they’ll surprise you.
Care about the audience, and they might just care back.
That’s how you beat the work that’s almost there, get a room to agree, and, more and more, take the fear out of what AI is going to change.
The job has always been the same.
Find the best idea in the room. Help the people around it make it better. Then get it made.
I've done that as Global Chief Creative Officer on Ford, across 45 markets. As Executive Creative Director on Nissan at TBWA\Chiat\Day.
On stage. In workshops. Across a table from one person trying to figure out what's next.
The title changes. The job doesn't.
Some of what got made.
Recognized by Cannes Lions, the Emmy Awards, D&AD, The One Show, Effie, Clio, AICP, the Webby Awards and others along the way. Some of it ended up at MoMA and the Smithsonian’s National Museum of American History. Not bad for advertising.
YOU+:
A Practical Guide to Stop Worrying and Love AI
I'm an art director. English is my second language. So naturally, I wrote a book.
Nobody asked me to. But in every room, AI meant fear. Somebody had to say the other thing. Work with it as a partner, and hold on to what it can't give you: your judgment and taste.
Because AI isn’t the advantage. You are.
I teach it as a workshop too.
Let’s talk.
If you have a role, a project or an idea worth chasing, send it over. If you need a speaker, same. And if you just want to put a voice to the name, that works too.