“This film is a big thank you to truckers for all they do, often without realizing it. While focused on our target audience, it has the potential to thrill everyone with its story and aesthetics.” ~ Rodrigo Strozenberg, Creative Director at GTB Brazil.
To bring ‘GEARS’ to life, ECD Vico Benevides and GTB Brazil collaborated with animation director Bruno Monteiro and Paulo Garcia, co-founder and chief creative of Zombie Studio.
Agency: GTB/WPP
Role: Global Chief Creative Officer