They asked for an email blast, we gave them a full-blown social program.
Three artists, three driving modes, six weeks of prizes, 17,000 designs created, and one new piece of business for TBWA.
To support this campaign, we created four launch films and a website where users could create their own designs for a chance to win a Nissan Juke wrapped in it.
Company: TBWA\CHIAT\DAY
Role: Creative Director