While most brands focused on Super Bowl spots, we partnered with Ford, the Pro Football Hall of Fame, and the NASCAR Hall of Fame to celebrate the true heroes of sports: the fans.
This multi-year initiative has resulted in the creation of the Ford Hall of Fans, a new addition to both the Pro Football and NASCAR Halls of Fame. This groundbreaking project aims to redefine sports marketing partnerships by honoring the fans who make it all possible.
Company: GTB/WPP
Role: Global Chief Creative Officer