The Nissan Rogue may have been an SUV, but it could do a lot more than behave like one.

For the launch, we wanted an experience as bold as the car itself. So, we got together with Uber and gave an unsuspecting passenger the ride of his life.

After all, an Uber ride is one thing. An Uber ride in a Rogue is entirely something else.

The film led viewers to a Facebook competition for the full reveal.

Company: TBWA\Chiat\Day
Role: Creative Director