For the Nissan Rogue launch, we wanted a stunt as bold as the car itself. We partnered with Uber to give an unsuspecting passenger an adrenaline-pumping ride in the Rogue.
It’s one thing to be picked up by Uber, but another to experience it in a 'Rogue.'
After the thrilling online video, viewers were directed to a Facebook competition page for the full reveal.
Company: TBWA\CHIAT\DAY
Role: Creative Director