College and fraternities go together like Monday night and football.
When it was time to redefine the partnership between ESPN and Nissan, we saw an opportunity to create more than just a campaign—we aimed to build a franchise.
Enter the Heisman House, a fraternity of NFL greats and Heisman Trophy winners. Nissan’s Heisman House has become a staple in college football and a pop culture phenomenon, even catching the attention of the President of The United States.
ESPN also celebrated the franchise with a free to our client prime-time TV special.
Company: TBWA\CHIAT\DAY
Role: Executive Creative Director