The brief asked for two 30-second spots to run throughout the college football season.

Sixteen seasons later, Heisman House is still running.

I thought we could do more with the money than make two spots fans would be tired of by week three.

So I asked, what if we created something fans could be part of? Something Nissan could own and grow, so the investment kept paying off?

That became Heisman House. We put generations of Heisman Trophy winners under one roof, filled the garage with Nissans, and made every college football fan a member.

Soon, it was part of college football culture. ESPN even gave it a prime-time special at no media cost to Nissan.

The brief asked for two spots. We built a franchise.

Company: TBWA\Chiat\Day
Role: Executive Creative Director