For one important day, Ford seemed to see the future—or so we made people believe.
A week before the 24 Hours of Le Mans race, we created a Twitter account and tweeted every possible scenario. During the live race, we deleted everything that didn’t happen, leaving only the real events. Then we made the account public, showcasing Ford’s astonishing predictive skills.
The message: with Ford’s predictive technology, nothing is unpredictable.
The message: with Ford’s predictive technology, nothing is unpredictable.
Agency: GTB/WPP
Role: Global Chief Creative Officer